What is the meaning of 'veracity' in the context of big data?

In the context of big data, 'veracity' refers to the accuracy and trustworthiness of the data. This aspect is crucial as big data often encompasses a vast array of information sourced from various channels, which increases the potential for inaccuracies and inconsistencies. Ensuring the accuracy of data allows organizations to make informed, reliable decisions based on the insights derived from that data.

While other elements like volume, velocity, and variation pertain to different characteristics of big data, they do not address the integrity and reliability that 'veracity' emphasizes. Therefore, defining 'veracity' as accuracy aligns with its role in promoting confidence in data-driven analyses.