What is the focus of descriptive analytics?

Descriptive analytics focuses on generating insights from past data. This area of analytics is concerned with summarizing historical data to identify patterns, trends, and insights. By analyzing and interpreting data that has already been collected, businesses can gain a clear understanding of what has happened in the past, which helps inform decision-making and strategy development.

Utilizing descriptive analytics involves calculating key metrics, creating reports, and visualizing data trends, all aimed at providing a clearer picture of past performance. This foundation of understanding is crucial, as it informs further analyses such as predictive and prescriptive analytics, which move into analyzing future trends and formulating action plans.